Join FUEL's director of brand experience Jonny Boyle and creative director Stephen Whelan as they look back at summer 2024, exploring the brand campaigns, collaborations, and experiences that have stood out for them from across the globe and on home soil over the past 3 months.  From Coachella to Cannes, Conferences to Concerts, Stephen and Jonny spotlight the brand experiences that wove themselves into the fabric of our daily summer lives, creating authentic connections, memorable moments and lasting experiences that truly resonate with their audiences.  
They celebrate the brands that went above and beyond mere promotion, giving centre stage to the experiences and activations who they think won summer. Join Jonny and Stephen as they share inside trends, insights and opinions on real-life examples of what 'best-in-class' looks like in the world of brand experience today.  

Topics covered include: 

• Brands that stood out at Cannes 
• How brands can use AI to step up their marketing 
• The evolution of the festival experience and the role brands play 
• Coachella highlights 
• Irish brand activations during summer 2024 
• Data vs creativity in marketing 
• Influencer marketing 

• Internal company brand experience 

Watch the video here.