Smart: The All-Electric brand designed by Mercedes-Benz

MSL Motor Group has reintroduced the smart car brand to Ireland, further expanding its portfolio of innovative and environmentally friendly vehicles. The smart range will be available at their four MSL dealership locations across the country, housed within Mercedes-Benz dealerships in Ballsbridge, Cork, North Dublin, and South Dublin.

smart, a pioneer in urban electric mobility, is bringing its newest models, the smart #1 and smart #3, to Irish roads. The brand has been around since 1972, but in 2023 it reinvented itself with the new all-electric models. One could argue it’s like a completely new brand. The small nippy city car that smart once was has now transformed to combine cutting-edge technology, stylish design, and a focus on sustainability to meet the needs of modern city dwellers and eco-conscious drivers.

Convenient Locations in MSL Mercedes-Benz Showrooms

The smart models are designed by Mercedes-Benz and are located inside our four dealerships in Ballsbridge, Cork, North Dublin, and South Dublin. Each dealership is equipped with state-of-the-art facilities to showcase the brand’s innovative models and offer an exceptional customer experience.

At these locations, customers can explore the smart vehicles, learn about their features, and receive personalized assistance from staff. Test drive opportunities will allow drivers to experience the unique blend of efficiency, performance, and technology that smart offers.

Introducing the smart #1 and smart #3

The smart #1 and smart #3 represent a new generation of urban mobility solutions, tailored for modern lifestyles.

• smart #1: A compact yet spacious electric SUV designed for urban agility and comfort. The #1 boasts a futuristic design, advanced driver-assistance systems, and an intuitive infotainment system. Its long-range battery and fast-charging capabilities make it an ideal choice for city commutes and weekend getaways.
• smart #3: A sleek and sporty electric coupe SUV, the #3 takes performance and design to the next level. With a dynamic silhouette and premium interior, it offers a luxurious yet sustainable driving experience. The #3 also features cutting-edge connectivity and autonomous driving capabilities, showcasing smart’s commitment to innovation.

A New Era of Urban Mobility in Ireland

The arrival of smart in Ireland comes at a pivotal time as the country embraces electric vehicles and sustainable transport solutions. With growing support for EV adoption and an increasing number of drivers seeking environmentally friendly alternatives, the smart range of vehicles offers a great proposition to Irish drivers.

Speaking about the brand, Ger Lynch, Managing Director of MSL Motor Group said, “We are delighted to launch the smart #1 and #3 vehicles across our four smart dealerships in Dublin and Cork. The smart brand further expands our portfolio of electric vehicles which we can offer our customers as the country continues to transition to more sustainable transport solutions. The smart brand are pioneers in EV mobility and combine cutting-edge technology with a very stylish design which I am sure will excite our customers”

For more information about smart and the launch of its Irish dealerships, visit here.