Event Details
The communications landscape is shifting. Media is becoming more fragmented, AI is reshaping how we work, and misinformation is a growing concern. In this environment, communications professionals are more than messengers; they are sense-makers and trusted advisors to business leaders.
This masterclass explores the evolving communications and public relations landscape in Ireland, equipping professionals with the insight and direction needed to stay competitive. Participants will assess current industry trends, identify the core competencies required of strategic communicators, and map their own career progression. The session also highlights how the PRII can support ongoing professional development and upskilling in 2026-2027.
Time:
12:30 PM - 02:00 PM
Venue:
Dublin Chamber, 7 Clare Street, Dublin 2 D02 F9O2
Why attend this masterclass?
-Gain a clear understanding of how the communications and PR landscape in Ireland is changing, and what that means for your role.
-Identify the strategic skills and competencies that set effective communicators apart in a fast-moving, AI-enabled environment.
-Map your next career step with practical insight into development pathways and how PRII can support your upskilling in 2026/27.
You’ll leave this workshop able to:
-Assess the state of communications and public relations in Ireland.
-Identify the key competencies of strategic communicators.
-Map your own career pathway based on the communications skills required for your next level.
-Understand how the PRII can support your upskilling in 2026/27.
Who should attend:
-Communications, Public Relations and Marketing professionals.
-Inhouse, agency, public sector, independents and education.
-Professionals managing communications or marketing as part of the overall role.
-Those looking to build communications competencies in themselves or their organisation.
-HR, L&D and talent managers.
Robert Farrell, Head of Training & Development, Publin Relations Insitiute Ireland:
Robert Farrell is Head of Training & Development with the Public Relations Institute. Robert is on a mission to develop the next generation of leaders for the Digital and AI age. He has over a decade of experience in designing, delivering, and managing education and training programs, both domestically and internationally. In his role with PRII, Rob leads the PRII’s training and professional development strategy including optimisation and expansion of its portfolio